Twitter, the widely popular social media platform, has undergone a significant transformation and rebranded itself as X. In an exciting development, X has taken a groundbreaking step by introducing a global ad revenue sharing program that benefits verified content creators from all corners of the world.
Empowering Creators Across the Globe
The official @X account took to Twitter on a Saturday (July 29) to announce the launch of the Ads Revenue Sharing program with enthusiasm. The tweet proclaimed, “It’s time: Ads Revenue Sharing is now available for qualifying creators worldwide. Prepare your Monetization payment to get paid for your posts.”
In a further effort to encourage and reward creators, the tweet added, “We want X to be the best place on the internet for creators to make a living, and this is our first step in rewarding your efforts.”
The announcement marks a significant move by X, as the platform has extended the reach of its Ads Revenue Sharing program to content creators worldwide, providing them with the opportunity to earn from their contributions to the platform.
Elon Musk, the visionary entrepreneur and owner of X, shared insights into the company’s commitment to supporting creators. He revealed plans to allocate an impressive US$5 million (equivalent to IDR 75.5 billion at an exchange rate of US$1 = IDR 15,103) in the initial round of payments to qualifying creators.
A Long-Term Vision
Musk clarified, “It will be cumulative from February and onwards,” indicating that the revenue-sharing initiative is not just a one-time endeavor but a sustained effort to support creators over an extended period.
Linda Yaccarino, the esteemed CEO of X, expressed her excitement about the Ads Revenue Sharing program, calling it a “game-changer for our creators.” Following the program’s launch, numerous creators came forward to share their delight at receiving substantial payments as recognition of their valuable contributions.
Earning on X: The Criteria
X has laid out specific criteria for content creators to participate in the Ads Revenue Sharing program. As outlined on X’s official blog site, creators must meet certain prerequisites to be eligible for monetizing their content.
Firstly, creators are required to subscribe to Blue (formerly known as Twitter Blue). Additionally, they must have garnered “at least 15 million impressions from cumulative posts in the last three months” to qualify.
Furthermore, creators need to have a substantial following of at least 500 followers to have their posts eligible for monetization.
Innovative Revenue Model
X employs a unique approach to determine payments for creators. Unlike traditional methods that consider ads displayed on the platform’s main timeline, X monetizes ads shown in response to creator posts. This strategic move encourages creators to produce engaging content that sparks lively discussions among their audiences, ultimately resulting in higher ad revenues.
Content Boundaries and Copyright
While the Ads Revenue Sharing program fosters dynamic conversations, X is also committed to maintaining a safe and inclusive environment. To achieve this, the platform has set clear boundaries on the type of content allowed on the platform. Content featuring sexual material, violence, criminal activities, gambling, drugs, alcohol, and “get-rich-quick schemes” is strictly prohibited.
In addition, creators are prohibited from attempting to monetize copyrighted content that they do not own the rights to, ensuring respect for intellectual property rights.
A Global Opportunity
With the formal announcement, the Ads Revenue Sharing program is now accessible globally for creators who fulfill the eligibility criteria, according to a report by Tech Crunch.
Elon Musk’s Milestone Revelation
Aside from the global launch of the Ads Revenue Sharing program, Elon Musk shared another milestone achievement of X. The platform reached an all-time high in monthly active users in 2023, even after the removal of bots that artificially inflated user numbers.
Musk presented a captivating graph in a post, demonstrating X’s remarkable journey, with the platform amassing an impressive 541.5 million monthly active users at some point during the year. Although the specific month was not specified, the achievement remains a testament to X’s continuous growth and influence.
Embracing Change and Empowering Creators
The rebranding of Twitter to X and the introduction of the Ads Revenue Sharing program exemplify the platform’s commitment to embracing change and empowering creators worldwide. As X continues to evolve and adapt, its dedication to supporting and rewarding creators remains unwavering, fostering a vibrant and engaging online community. With a promising future ahead, X is set to redefine the landscape of social media platforms and continue inspiring content creators around the globe.